(SEPT. 08, 2025 – JUBA CITY) – South Sudan’s media sector is still developing in many ways. For most people across the country, radio remains the main source of information. Newspapers and online platforms exist, but many face challenges such as limited funding, weak infrastructure, and low internet access. As a result, most media coverage focuses on politics, security, and humanitarian issues, while business and economic reporting receives far less attention.
In recent years, however, more local entrepreneurs and journalists have begun exploring digital publishing. These efforts, though small in number, are helping to expand the country’s media space. The growth of online platforms is seen as a positive step, especially for specialised reporting that is often missing from traditional media.
One of these new initiatives is Jakony.com®, a business-focused news website operated by Jakony Media Agency. Founded in June 2025, Jakony.com® describes itself as South Sudan’s only dedicated business news website and possibly the largest platform focused entirely on business topics as of July 2025.
According to Jakony Media Agency, the platform was created to address a clear gap in the media landscape. While some general news outlets report on economic matters, South Sudan previously lacked a single, reliable online platform dedicated to business news, markets, and enterprise.
Jakony Media Agency says its mission is to provide accurate, timely, and comprehensive business news. The website covers areas such as markets, finance, trade, entrepreneurship, and investment. These topics are increasingly important as South Sudan works to strengthen its economy and support private sector growth.
In addition to national business coverage, Jakony.com® also reports on economic developments at state and county level. This hyperlocal approach recognises that business activity in South Sudan often differs from one region to another. Local trade, infrastructure projects, and policy decisions can directly affect small businesses and communities. By covering these issues, the platform aims to keep readers informed about developments that matter at both local and national level.
Jakony.com® also acts as a platform for business insights and expert opinion. The website publishes guest articles and commentary from professionals, analysts, and entrepreneurs. This allows different voices from the business community to share experiences, ideas, and perspectives on economic issues affecting the country.
National business news is one of the platform’s main features. This includes updates on the economy, markets, trade, and financial trends. Content is written in clear and simple language to make it accessible to a wide audience, including business owners, investors, policymakers, and the general public.
The launch of Jakony.com® reflects both the challenges and opportunities within South Sudan’s media sector. While digital media faces obstacles such as limited connectivity and small advertising markets, it also offers flexibility and wider reach, including access to audiences outside the country.
Although specialised digital journalism in South Sudan is still at an early stage, platforms like Jakony.com® show a growing interest in focused and practical reporting. In concentrating on business and economic issues, the website adds diversity to media coverage and supports better understanding of the country’s economic environment.